Builder uses holiday-shopping tactics to land homebuyers
Think Black Friday and its spinoffs ("Small Business Saturday," "Cyber Monday") are about retailing and not homebuying? Here's a builder that's applying the doorbuster concept to a product with actual doors.
Dominion Homes is running a Cyber Monday promotion that promises "drastic discounts" of up to $80,000 on a dozen homes. The properties aren't local -- they're in Ohio and Kentucky -- so the odds are slim that you'd be interested in joining the buying pool. But I wonder what you think of the idea.
Does a holiday-deal approach aimed at homebuyers appeal to you or turn you off?
The Thanksgiving through New Year's stretch is typically a doldrums period for the housing market, the exact opposite of what happens to retailers.
On that note: If you end up out in the Black Friday scrum, you can make me a happy camper by shooting me an email about what you're seeing. Busy or not? Worth it or meh? I'm writing our story about the annual post-Thanksgiving (and this year, during-Thanksgiving) shopping craziness, and I can't be everywhere. Email: jhopkins(at)baltsun.com.
Thanks, all. And happy Thanksgiving!