"For Sale" 2.0
He's just posted a how-to that shows home sellers a way to use a blog as a "buy my home" brochure. Launch, tweak, upload photos (lots and lots of photos), link to neighborhood restaurants and other attractions, embed map. Cost: zero dollars. (Why is he doing a how-to? Because he just put one together for his own home.)
Sellers have been turning to the Internet in greater numbers -- the tough market is the stick and cheap-or-free Web 2.0 options are the carrot. I've seen 123MainStreet.com-type sites with snazzy video walk-throughs. But for sellers or agents looking for a no-cost alternative, there's always 123MainStreet.blogspot.com (or whatever blog system you like best).
Hobby knows some people will do this as part of a "For Sale By Owner" strategy, but his house is on the multiple list -- he launched his blog-brochure as an additional resource.
Sellers: Do you have a dedicated site or blog for your home? If so, share in the comments. Buyers: Do you find these sorts of sites helpful?