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April 23, 2009

"For Sale" 2.0

David Hobby, photographer extraordinaire and former colleague, is the guy who put the idea of blogging into my head. Because his blog is about photography lighting, though, it seemed extremely unlikely that I'd ever link to him with my Wonk hat on. But today, photography and real estate intersect.

He's just posted a how-to that shows home sellers a way to use a blog as a "buy my home" brochure. Launch, tweak, upload photos (lots and lots of photos), link to neighborhood restaurants and other attractions, embed map. Cost: zero dollars. (Why is he doing a how-to? Because he just put one together for his own home.)

Sellers have been turning to the Internet in greater numbers -- the tough market is the stick and cheap-or-free Web 2.0 options are the carrot. I've seen sites with snazzy video walk-throughs. But for sellers or agents looking for a no-cost alternative, there's always (or whatever blog system you like best).

Hobby knows some people will do this as part of a "For Sale By Owner" strategy, but his house is on the multiple list -- he launched his blog-brochure as an additional resource.

Sellers: Do you have a dedicated site or blog for your home? If so, share in the comments. Buyers: Do you find these sorts of sites helpful?

Posted by Jamie Smith Hopkins at 7:39 AM | | Comments (3)
Categories: Real estate online


In my opion while pictures are great and can help you get a feel for a house what I think should be standard with all listing is a floor plan.


Thanks for the suggestion. I am no architect (which will be painfully obvious to anyone who looks at my sketches) but a *rough* floor plan has been included.

You are right -- it does help. But it is easy to rationalize something like that away when you are crunched with all of the "to-do" things that pop up when preparing to sell a house!

(And thanks to Jamie for the shout-out in tREW!)

-David Hobby

Actually my comment wasn't specific to you David but a general selling comment.

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About Jamie Smith Hopkins
Jamie Smith Hopkins, a Baltimore Sun reporter since 1999, writes about the regional economy. Her reporting on the housing market has won national and local awards. Hopkins is a Columbia native and has lived in Maryland all her life, save for 10 months spent covering schools in Ames, Iowa.
She trained to become a wonk by spending large chunks of time as a geek and an insufferable know-it-all.
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