Translating "for sale" jargon
Ever wondered what the buzzwords in listings mean? How much "loving care" does that "fixer-upper" need?
The National Association of Exclusive Buyer Agents, in a tongue-in-cheek publication, tries its hand at defining common seller phrases -- particularly the ones its members have seen used a bit too euphemistically. (Thanks to Jon Boyd, past president of the group, for the heads up.)
A few examples from the publication:
"'Cozy condo': Often means it is so small that it is difficult to turn around in."
"'Easy access to everywhere': Can mean backing up to an expressway."
"'Finishing touches needed': Often means you need to bring your own lighting, hardware, paint, wood trim, and carpet."
Buyers: Have any listing descriptions made an impression on you, good or bad?
Sellers: Have you found the perfect description that will get buyers to look but not make them feel misled when they do?







Comments
One of my favorites (as a potential buyer) is "Hurry, this one won't last". Then I look it up on Ziprealty to find that it has been languishing on the market for a very, very long time.
My second favorite is "This one is priced right!". After some research, you find it's 200% above its sales price 5 years ago.
Posted by: Anon | August 13, 2008 6:05 PM