Another sensationalist post
Alex Perriello: What impact has media coverage of the housing market had on the market and your business?
Ron Peltier: The media likes to create sensationalism, but the fact is we’re going through a national correction. What they’re doing is sort of like trying to predict or explain a national weather forecast. But there is no national weather forecast. There are only local stories, and they’re more relevant. Still, negative press frightens potential buyers. If they think housing is going to fall by the wayside, informed consumers will sit on the sidelines. The impact on our business, the net result today, is that we have homebuyers who have not lost their belief in homeownership or their desire for a home, but they are waiting on the sidelines for the media or our industry to convince them to buy.