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December 9, 2007

For Sale: Terrible, horrible, no good, very bad home

Pop quiz: When selling your home, you want to advertise it as:

A. The Best House Ever

B. A steal of a deal

C. An architectural crime against humanity.

Yeah, you wouldn't think "C," but The New York Times has a funny -- and educational -- story today about sellers doing just that. One Edina, Minn. homeowner is marketing his property at the website worsthouseinedina.com. (It actually appears quite nice from the outside, but as his site notes, "Months on the market: 10. Offers received: 0.")

From the Times story: 

Instead of highlighting a home’s attractive features, some sellers are going straight to the bad news, advertising houses as being ugly, having sinkholes or even smelling bad, with the thought that sellers who are forthcoming about a property’s flaws may find buyers eager for a deal.

In Columbia, Mo., Erin Blaise, an agent with Re/Max Boone Realty, applied this tactic when she was trying to sell a two-bedroom home that had fallen into disrepair when renters had lived there. Her client, she said, did not want to clean up or improve the property. So she advertised the home this way: “It’s not pretty. It’s not clean. It doesn’t even smell good. But it’s really cheap.”

 

She said the wording worked. “I got a lot of calls,” she told the Times.

 

Posted by Jamie Smith Hopkins at 11:42 AM | | Comments (0)
        

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About Jamie Smith Hopkins
Jamie Smith Hopkins, a Baltimore Sun reporter since 1999, writes about the regional economy. Her reporting on the housing market has won national and local awards. Hopkins is a Columbia native and has lived in Maryland all her life, save for 10 months spent covering schools in Ames, Iowa.
She trained to become a wonk by spending large chunks of time as a geek and an insufferable know-it-all.
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