For Sale: Terrible, horrible, no good, very bad home
A. The Best House Ever
B. A steal of a deal
C. An architectural crime against humanity.
Yeah, you wouldn't think "C," but The New York Times has a funny -- and educational -- story today about sellers doing just that. One Edina, Minn. homeowner is marketing his property at the website worsthouseinedina.com. (It actually appears quite nice from the outside, but as his site notes, "Months on the market: 10. Offers received: 0.")
From the Times story:
Instead of highlighting a home’s attractive features, some sellers are going straight to the bad news, advertising houses as being ugly, having sinkholes or even smelling bad, with the thought that sellers who are forthcoming about a property’s flaws may find buyers eager for a deal.She said the wording worked. “I got a lot of calls,” she told the Times.In Columbia, Mo., Erin Blaise, an agent with Re/Max Boone Realty, applied this tactic when she was trying to sell a two-bedroom home that had fallen into disrepair when renters had lived there. Her client, she said, did not want to clean up or improve the property. So she advertised the home this way: “It’s not pretty. It’s not clean. It doesn’t even smell good. But it’s really cheap.”






