The Real Estate Wonk: A multi-million-dollar campaign for your home-buying vote - Baltimore homes, apartments, real estate: Buying, selling, renting and housing news from reporter Jamie Smith Hopkins

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November 12, 2007

A multi-million-dollar campaign for your home-buying vote

The Chicago Tribune's real estate columnist, Mary Umberger, notes that the National Association of Realtors -- like the homebuilders -- are on a campaign to convince Americans that now is a perfectly fine time to buy:

NAR executive Frank Sibley tells me it will consume most of the group's ad budget this year - that is, $45 million in print, television and radio.
"The key points of the campaign are that the value of a home nearly doubles every 10 years, based on a 30-year history," Sibley said. "The housing market is better than what you're hearing in the media."

Umberger warns readers to "brace yourself for the planned 25,000 radio spots."

Posted by Jamie Smith Hopkins at 9:08 AM | Permalink | Comments (1)

Comments

Just curious if anyone thinks this will be a success in improving potential home buyers perceptions about the state of the market?

Posted by: William | November 12, 2007 11:31 AM

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About Jamie Smith Hopkins

Jamie Smith Hopkins, a Baltimore Sun reporter since 1999, writes about the regional economy. Her reporting on the housing market has won national and local awards. Hopkins is a Columbia native and has lived in Maryland all her life, save for 10 months spent covering schools in Ames, Iowa.
She trained to become a wonk by spending large chunks of time as a geek and an insufferable know-it-all.
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