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November 7, 2007

A different home sales strategy

Lorraine Mirabella has a story today about Silo Point, the grain elevator in Baltimore's Locust Point neighborhood that developer Patrick Turner is turning into condos. She reports that "unlike most developers of new homes, Turner is forgoing pre-construction sales, which developers typically count on to build momentum and help cover costs."

Turner says he will not announce prices or take deposits until the end of January, about two months before the bulk of the project opens in April.

"Most developers won't take the risk," Turner said.

But he says he's financially able to wait and believes it's better to set prices according to the current market. That helps minimize the risk of either low-balling them and forgoing profit, or setting them too high and then being forced to cut prices, losing contracts from early buyers.

... John E. Kortecamp, executive director of the Home Builders Association of Maryland, said Silo Point was the first project he knew of in the Baltimore area that wasn't attempting to sell well before completion.

Posted by Jamie Smith Hopkins at 9:57 AM | | Comments (2)
        

Comments

I think the developer might be making a mistake. The market will probably be worse by the end of January. I moved out of that area in 2005 due to having a child, but it is a great area w/ tons of potential.

I think Patrick Turner just could be a "Sunny Side of Life" type of guy. I think he generally loves this project. He wants to set prices to reflect the market, and show off a finished product and make the sale. I think that is great. This is one of the best projects Baltimore going for it. It has never been done before. A true original. It also looks nice on the skyline. Very exciting.

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About Jamie Smith Hopkins
Jamie Smith Hopkins, a Baltimore Sun reporter since 1999, writes about the regional economy. Her reporting on the housing market has won national and local awards. Hopkins is a Columbia native and has lived in Maryland all her life, save for 10 months spent covering schools in Ames, Iowa.
She trained to become a wonk by spending large chunks of time as a geek and an insufferable know-it-all.
Baltimore Sun articles by Jamie
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