Euro Baidu to auction name on eBay
What's the highest and best use of the domains baidu.eu, baidu.be etc.? Not being associated with the European Web-design firm named Baidu, it would seem. Since the other Baidu, based in China, has become the world's 2nd-biggest search engine, the search-Baidu identity has eclipsed other meanings. Euro Baidu has decided to dump its Baidu domains, trademarks etc. and sell the stuff to the highest bidder on eBay. It hopes to raise $1.7 million. Starting bid is $250,000. Presumably the Chinese Baidu would be interested, but who might bid against it? How about Google? From the press release:
Since announcing their intention to sell their domains and brand names, Baidu Europe (baidu.eu) has spoken with several parties, among which are a Brazilian-based Internet company, an American adult porn search engine and a Thai search engine called Buzz Technologies Inc. Interested parties can now make a bid on eBay during the next 10 days. The highest bidder on eBay will become the owner of 16 Baidu domain names (including baidu.eu, baidu.tv/tel and baidu.me) and a valid brand name Baidu in 27 European countries and the United States.