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October 7, 2010

What products do rich and poor consume alike?

Great discussion at Marginal Revolution on the status/quality ceiling for various products. As is often the case at MR, the comments are just as good as the post. An MR reader notes that the status range for smartphones is not particularly wide. That is to say, even if you're Bill Gates about the best you can do is a really good Blackberry. (Or an iPhone? Who knows?) Well, even newspaper columnists and plumbers have Blackberrys these days, so how is the status-conscious rich person supposed to boost his self esteem?

That leads to a discussion about what other product lines have status plateaus, ie., what else do rich and not-so-rich consume alike, side by side?. Newspapers? Movies? MR commenter JCL suggests this is more common in the U.S. than you think and posts a great quote from Andy Warhol.

"What’s great about this country is that America started the tradition where the richest consumers buy essentially the same things as the poorest. You can be watching TV and see Coca-Cola, and you know that the President drinks Coke, Liz Taylor drinks Coke, and just think, you can drink Coke, too. A Coke is a Coke and no amount of money can get you a better Coke than the one the bum on the corner is drinking. All the Cokes are the same and all the Cokes are good. Liz Taylor knows it, the President knows it, the bum knows it, and you know it."
Posted by Jay Hancock at 8:52 AM | | Comments (5)
Categories: Marketing
        

Comments

Too easy...Everybody squeezes the Charmin.

French's yellow mustard!

Gasoline... Cigarettes... you know, the staples in life

Actually one of the easiest ways to tell ifsomeone is middle to upper -middle class is to see what kind of Coke they drink.I hate ti stereotype.But all of the upper-middle class proffesionals that i know drink Diet Coke instead of regular [ i prefer regular Coke myself]

Exactly what is happening when, for example, you discover that the width of your toilet paper has decreased by almost and inch? I ask a friend and he said, 'You're funny, it's because the rich are not going to give up one single cruise, and you are going to pay for it no matter what, even if it means you have to start paying by the square for toilet paper."

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About Jay Hancock
Jay Hancock has been a financial columnist for The Baltimore Sun since 2001. He has also been The Baltimore Sun's diplomatic correspondent in Washington and its chief economics writer. Before moving to Baltimore in 1994 he worked for The Virginian-Pilot of Norfolk and The Daily Press of Newport News.

His columns appear Tuesdays and Sundays.
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