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September 9, 2010

Don't flatter yourself. That 34 waist might be a 40

You're not as thin as you think you are. Esquire's Abram Sauer got out a tape and measured various brands of pants with waistlines of allegedly 34 inches. They weren't even close.

pants.jpg

Says Sauer:

However, the temple for waisted male self-esteem is Old Navy, where I easily slid into a size 34 pair of the brand's Dress Pant. Where no other 34s had been hospitable, Old Navy's fit snugly. The final measurement? Five inches larger than the label. You can eat all the slow-churn ice cream and brats you want, and still consider yourself slender in these.
Posted by Jay Hancock at 1:24 PM | | Comments (2)
Categories: Marketing
        

Comments

Ah, equality comes to the men's section. They've been messing with the minds of women for years, even within the same labels. Pants from DKNY 7 years ago are snug and pleasant looking, the same supposed size and cut hang with extra material in HIGHLY unflattering places. I swear, they're out to drive the lot of us stark raving mad, frothing at the mouth, and leaving the fitting room muttering obscenities.

So why does the article say "34" inches and the pictures all say "36"?

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About Jay Hancock
Jay Hancock has been a financial columnist for The Baltimore Sun since 2001. He has also been The Baltimore Sun's diplomatic correspondent in Washington and its chief economics writer. Before moving to Baltimore in 1994 he worked for The Virginian-Pilot of Norfolk and The Daily Press of Newport News.

His columns appear Tuesdays and Sundays.
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