Ralph Lauren takes crass commercialism to new low
This makes you want to puke. A huge banner ad across the top of the NYT's home page today shows an adorable little girl clad in a WASPy, faux-period outfit including a cable-knit sweater and an artful-dodger cap with a pheasant feather jauntily sticking out. Ralph Lauren presents The First Shoppable Children's Storybook RL GANG, says the copy.
The WSJ tells us:
I see no difference between this and ads to sell sugary junk cereal on kids' TV shows. This may be worse because it corrupts the magical experience of juvenile reading. You can buy "Willow's" cable-knit sweater-jacket for $250. Unless, of course, you're one of the 10 percent of Americans who is unemployed."Harry Connick Jr. narrates a story of eight tots as they embark on their first day of school. Since it's never too early to teach children to shop online, young readers will also be able to click and purchase fall pieces, including the ones worn by characters in the story."