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May 25, 2010

NYT to let blog-linked readers breach pay wall

This is smart. One of the big things keeping newspapers from charging for online content was the fear (and reality) of being cut out of the Web conversation. The New York Times will attempt to get around this by not charging readers lighting upon an article by clinking a blog link. So the paper will get revenue from readers who want the content first-hand, who want the Times as a whole. But it'll still get the bank-shot readers that are so important for online relevance.

Here is a NYT spokesperson, via Peter Kafka:

The pay model will be designed so readers that are referred from third party sites such as blogs will be able to access that content without hitting their limit, enabling NYTimes.com to continue being a part of the open web.
Posted by Jay Hancock at 10:41 AM | | Comments (0)
Categories: Media
        

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About Jay Hancock
Jay Hancock has been a financial columnist for The Baltimore Sun since 2001. He has also been The Baltimore Sun's diplomatic correspondent in Washington and its chief economics writer. Before moving to Baltimore in 1994 he worked for The Virginian-Pilot of Norfolk and The Daily Press of Newport News.

His columns appear Tuesdays and Sundays.
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