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April 13, 2010

Like it or not, Twitter ads are coming

Great analysis & explication of Twitter's ad strategy by Peter Kafka, among which is this bottom line:

Important — will definitely expand into regular timeline, at some point. IE – you will be getting ads in your stream whether you search or not. Ad-free Twitter is over.

They're calling them "promoted Tweets," not ads. Seems a bit dishonest. Will be interesting to see how well Twitter distinguishes the real Tweets from the paid ones. Google is pretty good about this.

Posted by Jay Hancock at 2:57 PM | | Comments (2)
Categories: Technology & Innovation
        

Comments

You can already see how they're promoting them by searching "Coffee" and you'll see a Starbucks ad that appears as a Tweet first and foremost. It does have a labeled "Promoted by ___" icon beneath, but seems a sign of something that could become very annoying already.

I don't do Twitter.

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About Jay Hancock
Jay Hancock has been a financial columnist for The Baltimore Sun since 2001. He has also been The Baltimore Sun's diplomatic correspondent in Washington and its chief economics writer. Before moving to Baltimore in 1994 he worked for The Virginian-Pilot of Norfolk and The Daily Press of Newport News.

His columns appear Tuesdays and Sundays.
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