Like it or not, Twitter ads are coming
Great analysis & explication of Twitter's ad strategy by Peter Kafka, among which is this bottom line:
Important — will definitely expand into regular timeline, at some point. IE – you will be getting ads in your stream whether you search or not. Ad-free Twitter is over.
They're calling them "promoted Tweets," not ads. Seems a bit dishonest. Will be interesting to see how well Twitter distinguishes the real Tweets from the paid ones. Google is pretty good about this.
Comments
You can already see how they're promoting them by searching "Coffee" and you'll see a Starbucks ad that appears as a Tweet first and foremost. It does have a labeled "Promoted by ___" icon beneath, but seems a sign of something that could become very annoying already.
Posted by: Chris Tuttle | April 13, 2010 3:47 PM
I don't do Twitter.
Posted by: NotableM | April 13, 2010 4:20 PM