« Credit-card fraud detectors get more sensitive | Main | Md. should make nurse practitioners independent »

April 13, 2010

Like it or not, Twitter ads are coming

Great analysis & explication of Twitter's ad strategy by Peter Kafka, among which is this bottom line:

Important — will definitely expand into regular timeline, at some point. IE – you will be getting ads in your stream whether you search or not. Ad-free Twitter is over.

They're calling them "promoted Tweets," not ads. Seems a bit dishonest. Will be interesting to see how well Twitter distinguishes the real Tweets from the paid ones. Google is pretty good about this.

Posted by Jay Hancock at 2:57 PM | | Comments (2)
Categories: Technology & Innovation


You can already see how they're promoting them by searching "Coffee" and you'll see a Starbucks ad that appears as a Tweet first and foremost. It does have a labeled "Promoted by ___" icon beneath, but seems a sign of something that could become very annoying already.

I don't do Twitter.

Post a comment

All comments must be approved by the blog author. Please do not resubmit comments if they do not immediately appear. You are not required to use your full name when posting, but you should use a real e-mail address. Comments may be republished in print, but we will not publish your e-mail address. Our full Terms of Service are available here.

Verification (needed to reduce spam):

About Jay Hancock
Jay Hancock has been a financial columnist for The Baltimore Sun since 2001. He has also been The Baltimore Sun's diplomatic correspondent in Washington and its chief economics writer. Before moving to Baltimore in 1994 he worked for The Virginian-Pilot of Norfolk and The Daily Press of Newport News.

His columns appear Tuesdays and Sundays.

Most Recent Comments
Baltimore Sun coverage
Sign up for FREE business alerts
Get free Sun alerts sent to your mobile phone.*
Get free Baltimore Sun mobile alerts
Sign up for Business text alerts

Returning user? Update preferences.
Sign up for more Sun text alerts
*Standard message and data rates apply. Click here for Frequently Asked Questions.
Charm City Current
Stay connected