baltimoresun.com

« Towson case highlights struggles of adjunct profs | Main | The Crossroads boat has left the business park »

March 3, 2010

Topeka goes googly for Google broadband

This is not how to win millions in investment for Google broadband fiber. Topeka, Kansas has "renamed" itself as Google, Kansas. Informally. Temporarily. For one month. By proclamation of the mayor. This is the kind of cute/dumb gimmick that college grads often believe can get them a job. Send a pajama-gram resume! Sing a seranade under the boss's window, etc.

But the Google projects will go to the communities that can make effective use of them, and Baltimore is one.

Posted by Jay Hancock at 10:55 AM | | Comments (9)
Categories: Marketing
        

Comments

smart thinking.

I, being raised in Topeka, KS, have to agree that this is one of the dumbest things I have ever heard. I am very disappointed in my hometown for doing such a dumb gimmick to win Google's business. Google is smarter than this, no one gives business like this to someone for being cute.

Would you really expect anything any less moronic from a group of people in a state that passed legislation banning the teaching of evolution in their public schools?

Why should teaching the
Theory of Evolution
have any bearing on Google coming to Topeka Kansas hold any bearing. We all know that Evolution is not a reality unless your not form Kansas then i guess you will follow any old trend without thought.

But being from Topeka I must admit that the Mayor calling us Google is just silly.

KUDOS to you Jazon, It is ridiculous to bag on an educational system regarding evolution. I hardly see the correlation with Google. Silly yes, but silliness can be refreshing!!

Duluth, MN has something to say to Topeka

Call it what you want, but you are talking about it. Marketing 101. So, thank you.


First of all, Mr. Hancock. Topeka's campaign to attract Google stretches much farther than just a temporary name change. Slap on your reporter's cap and do a little digging. In addition to that, Baltimore does not fit Google's population requirements of 50,000-500,000. But, it doesn't hurt to try. Good luck and may the best city win!

Do not underestimate Baltimore's ability to get below 500K. We are very good at murder in this city.

Post a comment

All comments must be approved by the blog author. Please do not resubmit comments if they do not immediately appear. You are not required to use your full name when posting, but you should use a real e-mail address. Comments may be republished in print, but we will not publish your e-mail address. Our full Terms of Service are available here.

Verification (needed to reduce spam):

About Jay Hancock
Jay Hancock has been a financial columnist for The Baltimore Sun since 2001. He has also been The Baltimore Sun's diplomatic correspondent in Washington and its chief economics writer. Before moving to Baltimore in 1994 he worked for The Virginian-Pilot of Norfolk and The Daily Press of Newport News.

His columns appear Tuesdays and Sundays.
-- ADVERTISEMENT --

Most Recent Comments
Baltimore Sun coverage
Sign up for FREE business alerts
Get free Sun alerts sent to your mobile phone.*
Get free Baltimore Sun mobile alerts
Sign up for Business text alerts

Returning user? Update preferences.
Sign up for more Sun text alerts
*Standard message and data rates apply. Click here for Frequently Asked Questions.
Charm City Current
Stay connected