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October 20, 2009

Camo uniforms great publicity for Under Armour

When Maryland plays South Carolina and South Carolina play their respective opponents two days before Veterans Day next month, the football players will be wearing camouflage-themed uniforms to honor veterans and promote a charity that serves injured soldiers. Says AP:
The black and tan camouflage uniforms, designed by Under Armour, will have a Wounded Warrior logo patch. The jerseys worn by the Gamecocks and Terrapins will have words such as courage, loyalty and integrity on their backs.

More great publicity for Baltimore's Under Armour, which gets its cachet from selling "authentic" gear to real jocks. Quasi-military camo uniforms may seem even cooler and more authentic. And the Wounded Warrior Project is a great cause.

UPDATE: Thank you commenters for the correction. If Maryland and SC were really playing each other wearing the same jerseys, of course the refs would have an even more difficult time than usual.

 

Posted by Jay Hancock at 1:42 PM | | Comments (4)
Categories: Marketing
        

Comments

UMD is playing Virginia Tech, not South Carolina.

USC is another Under Armour school who will also be wearing camo jerseys (against Florida, I believe)

South Carolina is wearing the uniforms but we are not playing them. Terps and Gamecocks will be sporting the camo for our troops. Did you read the AP notice or just breeze through it?

They are also playing the 14th, right? 3 days after Veteran's Day (11th) not two days before?

Hello
I think word written on back of the jerseys are good and this is good type of promotion.Thank you very much for sharing this with us.

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About Jay Hancock
Jay Hancock has been a financial columnist for The Baltimore Sun since 2001. He has also been The Baltimore Sun's diplomatic correspondent in Washington and its chief economics writer. Before moving to Baltimore in 1994 he worked for The Virginian-Pilot of Norfolk and The Daily Press of Newport News.

His columns appear Tuesdays and Sundays.
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