Why did Evian wait a decade for roller babies ad?
Evian bottle water, owned by Danone of France, had a huge hit in 1998 with its synchronized swimming babies. Now it has brought the tykes back to the screen, clothed them in onesies (the swimmers were starkers) and scored another blockbuster, this time on youtube.
The agency, BETC Euro, is the same. The technology is the same. Why did Evian wait a decade to relaunch the babies? Maybe partly it's the American Idol strategy: If you don't run the content constantly, maybe people won't get sick of it. The English version is all over the Web. Here's the French version.
