Are beer commercials done with numbskull-men stereotypes?
Not yet, says Grant McCracken:
Splendid. At the very moment, marketing is finding new ways to talk about women (Dove, etc.), it's image of men is now predictable. It's not in fact offensive. Much of the "men as dogs, dolts, dopes" advertising can be funny. Men like this image of themselves. No, the problem is that it's verging on the tedious. The joke is wearing thin. Verily, it has jumped the shark.Guys will go along with this sort of thing for a little while longer. We don't mind being portrayed as dogs, dolts and dopes. What we don't like it being seen as cliches. Call us stupid and obvious, but don't you dare suggest we have drifted off the cultural moment. (And what goes for men goes doubly for the ad agency that makes the ads men watch.)
Comments
I think it is just economics. All companies advertise to what they consider their market in terms that market can understand. Most beer companies do not consider financial writers and retired men their market. When the portrayal of young men as "dogs, dolts, and dopes" stops working they will move on.
Posted by: Retired in Elkridge | July 22, 2009 10:31 AM
Yours truly Fred Lebert
BGE Smart Grid Meter Shortcoming
BGE proposes to commence installing next year about two million 21st century real time “smart grid meters” that appear to have features that only financially favor BGE while being void of any complementary financial features favoring the ratepayers.
Accordingly it is recommended that the PSC does not approve these meters without having an adequate review of the growth features (to including ratepayer features) that these meters should possess, and then ensure that the identified desired features are incorporating as part of the PSC approval. For example:
BGE stated features: Display cost/kwh hour fluctuations to influence usage; Provide two-way communication for reporting usage (including hybrid car re-charging at night with resultant potential higher night fees); Automatically report power outages, but omits the following capabilities
Ratepayer preferred features: Provide the ratepayers the ability to input into the smart meters the excess energy generated from a variety of sources such as: Emerging lower priced, cost effective home micro-generator solar systems; Electric hybrid vehicles’ excess charge obtained from other lower cost sources; Compact wind generators; and a variety of other emerging green sources. The ratepayers should receive financial credit/payment for this energy that reduces the grid energy sourcing requirements and potentially eliminates the need for CEG/BGE to build new generators and/or permits early retirement of their higher polluting generators.
Fredrick J. Lebert
Posted by: Fredrick | July 28, 2009 10:08 AM