Why does the US get bad PR? It's not the propaganda
The Government Accountability Office spends 43 pages "analyzing" why the United States gets lousy global PR despite having spent billions on its image. Hint to the GAO: It's not the advertising. It's the policy.
Since the September 11, 2001, terrorist attacks, the U.S. government has spent at least $10 billion on communication efforts designed to advance the strategic interests of the United States. However, foreign public opinion polling data shows that negative views towards the United States persist despite the collective efforts to counteract them by the State Department (State), Broadcasting Board of Governors (BBG), U.S. Agency for International Development (USAID), Department of Defense (DOD), and other U.S. government agencies. Based on the significant role U.S. strategic communication and public diplomacy efforts can play in promoting U.S. national security objectives, such as countering ideological support for violent extremism, we highlighted these efforts as an urgent issue for the new administration and Congress. To assist Congress with its oversight agenda, we have enclosed a series of issue papers that discuss long-standing and emerging public diplomacy challenges identified by GAO and others.
UPDATE: Alex says, in comments: "giving Yugo the ad dollars of Chevrolet will not change things"