It will be a difficult summer for businesses that require the customer to drive long distances to consume their product. Such as mountain resorts. Like some manufacturers selling gas- guzzling cars, distant resorts are trying to subsidize gasoline costs to lure clients. Check out this come-on from Squaw Creek at Lake Tahoe.

Lake Tahoe's AAA Four-Diamond Resort at Squaw Creek has introduced the "Affordable Highway” offer, which provides relief at the pump for guests traveling to the resort through September 30, 2008. Guests merely need to book two or more nights to receive a $25 gas card.

"We know this will help our drive market guests,” said Les Pedersen, director of sales and marketing at Resort at Squaw Creek. "For guests flying in and renting a car, this will help top-off their tank so they can explore the extraordinary sights in the Lake Tahoe area.”