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May 13, 2008

Stupid PR pitch of the day

Today's headlines: Earthquake kills thousands in China, J-Lo's babies wear Prada

Hi Jay -

Are you interested in a story about the impact of celebrity baby style on the retail industry? The Wall Street Journal reported that the obsession with what celeb babies are wearing has entrepreneurs thriving on the business of children’s style.

Jenn Cattaui, owner of Manhattan’s Babesta boutique and cited in the Wall Street Journal article, can tell your viewers about the business of baby, including:

- The Hollywood “Green” craze, and why sales of big ticket crib décor and clothing items are already up this year
- The impact on sales when a celebrity kid is spotted in a specific item
- Why parents still value designer items for their children despite the receding economy

Below is a link to the story on WSJ.com, as well as an excerpt on Jenn. Please let me know if you would like to see a bio on Jenn or additional information on Babesta.

Posted by Jay Hancock at 11:30 AM | | Comments (0)
Categories: Stupid PR pitches
        

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About Jay Hancock
Jay Hancock has been a financial columnist for The Baltimore Sun since 2001. He has also been The Baltimore Sun's diplomatic correspondent in Washington and its chief economics writer. Before moving to Baltimore in 1994 he worked for The Virginian-Pilot of Norfolk and The Daily Press of Newport News.

His columns appear Wednesdays and Fridays.
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