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January 18, 2008

Welcome to Wall Street, Under Armour

One but not both of these statements is true. 1) Under Armour stock was fairly priced at $64 per share right before Halloween. 2) Under Armour stock is fairly priced at $28 now. The company and its prospects have not changed by a factor of 50 percent in less than three months. But heck if I know which price is right. The stock dropped another $9 today on news that Under Armour would spend a ton of money on advertising in the next few months. But the market evidently thinks there might be operating/revenue issues as well. This is UA's first experience of severe Wall Street punishment since it went public. UARM.png
Posted by Jay Hancock at 4:50 PM | | Comments (1)
        

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Hang on, the meltdown is on the way.

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About Jay Hancock
Jay Hancock has been a financial columnist for The Baltimore Sun since 2001. He has also been The Baltimore Sun's diplomatic correspondent in Washington and its chief economics writer. Before moving to Baltimore in 1994 he worked for The Virginian-Pilot of Norfolk and The Daily Press of Newport News.

His columns appear Tuesdays and Sundays.
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