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December 5, 2007

Stupid press release of the day

It's been too long... This is from the PR firm for John McKee, who wrote a book about "Strategies to Ensure Workplace Success." They're trying to get him some press by coming up with a holiday angle. You thought office holiday parties were chances to unwind with co-workers and celebrate the season. Apparently they're actually do-or-die social-performance challenges in which only the most motivated flunkeys will capitalize on the opportunity to pander, pose and obsequiate (new word I just invented) for the bosses. But you musn't seem like you're doing so.

But how does one appropriately schmooze without coming off as brown-nosing? And, how does someone aptly parlay friendly party chatter into an opportunity to showcase their talents?

In time for the festivities, John M. McKee, one of America’s leading business success coaches and author of “Career Wisdom - 101 Proven Strategies to Ensure Workplace Success” among other titles, offers these tips on how to “schmooze” your way to career success at a holiday office party:

Determine the objective. In advance of an event, expert “schmoozers” think through what the best possible outcome would be relative to career growth. Think through a few realistic scenarios of how you might work toward achieving your objective.

Debrief your guest. As important as it is for you to know who the “important people” are at an event, the same holds true for your guest. The person you have chosen to accompany you to a business function, and how they behave, reflects directly on you – whether positively or negatively.

Early bird special. Arrive at the event early. Make a point of speaking to and thanking your boss and the host of the party, introduce your guest, and generally spread good tidings.. Show your humanity and connect on a different level before things really heat up.

Presence pays…literally. Generally speaking, great schmoozers are interesting and entertaining to those around them, and exude self confidence. It’s imperative to present a comfortable demeanor– however “important” or intimidating the other person may be. Appearing at ease during a time when others are feeling anxious or uncomfortable will make you look more like a “natural leader,” thus making yourself a stand out.

Maintain your visibility. The location where you are situated should be highly visible. Stand in a place that is approachable - not behind chairs or the kitchen door where there is high traffic.

Maximize first impressions. How you introduce yourself to people, especially superiors, is important. Develop more than one way of introduction, and keep in mind that the secret to a good first meeting is self-confidence, poise and emitting a generally affable air.

Due diligence. There’s nothing more awkward than standing face to face with a power player amid uncomfortable silence. Schmooze pro’s always know the right thing to say. Review current news events before the office event so you may participate in – or, even better, start – mainstream conversations about the economy, foreign affairs, and relevant “happenings” around your city. This macro awareness can put you in a whole new light in the eyes of a superior.

The great can articulate. Being able to effectively communicate, off the cuff, what you do for an organization, without gloating or over-inflating, is critically important. Long-winded answers with ebbs and flows can render the actual answer lost in translation. When and if appropriate, use the opportunity to self-promote and impart any new ideas you may have in a way that will not be construed as bragging or credit hogging way.

Nix the narcissism. Rather than focusing on self-talk, make the other person your focal point. Feed their ego by asking him or her open-ended questions, and be sure to include everyone in the conversation –with both questions and eye contact. When it’s your turn to speak, don’t monopolize the conversation, use jargon or terms that others may not understand – they won’t impress!

Calling card critical. Keep business cards with you at all times, which are often forgotten by those attending informal company meetings or social events, and dole out liberally. You want to not only remain top of mind, but also completely accessible, post-event.

Grievances need not apply. A social business event is not the time to clear the air about things, or people, that have been bothering you, nor is it a time to speak at another’s expense. Speaking negatively about others will be a greater loss for your image and career.

Imbibe and socialize with caution. There is no quicker career killer than public displays of drunkenness at a business function. Don’t embarrass yourself by dancing like a crazy person or like a predator at a club, get caught necking or act aggressive in any way.

A Nexis search shows that no newspaper or magazine has done this story -- yet. I'm sure there are some worthwhile things in the book. One chapter -- "How to Work for a Jerk and Succeed Anyway" -- surely is worth the price. But warning office partiers not to make out with their dates or do kamikaze shots in front of the boss may not be a good use of expensive newsprint.

Posted by Jay Hancock at 2:34 PM | | Comments (1)
Categories: Stupid PR pitches
        

Comments

Jay,

I was surprised to see that you felt our tips for Holiday schmoozing deserved to be your stupid press release of the day. My intention was to provide individuals with some easy to use advice for events which many view with a great deal of concern. It seems you also recognized there were some good ideas included, based on your decision to show them to your readers under your banner.

Fortunately, other organizations agreed that these tips were valuable for their readers. Today Reuters decided to share it at: http://blogs.reuters.com/reuters-dealzone/2007/12/05/dont-be-that-person-at-the-holiday-bash/

I plan to continue offering insight and suggestions which could help individuals enjoy a little more success in their daily lives. Hopefully you'll choose to allow your readers to decide what is stupid and what is helpful each time.

Looking forward,

John M McKee

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About Jay Hancock
Jay Hancock has been a financial columnist for The Baltimore Sun since 2001. He has also been The Baltimore Sun's diplomatic correspondent in Washington and its chief economics writer. Before moving to Baltimore in 1994 he worked for The Virginian-Pilot of Norfolk and The Daily Press of Newport News.

His columns appear Tuesdays and Sundays.
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