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December 6, 2007

Reuters covers the stupid press release of the day

On how to impress the boss at the company holiday party. But they sorta made fun of it, too. Hoisted from comments, here is the reply of John McKee, who wrote the book on which the press release was based. He is certainly entitled to have his say:

Jay,

I was surprised to see that you felt our tips for Holiday schmoozing deserved to be your stupid press release of the day. My intention was to provide individuals with some easy to use advice for events which many view with a great deal of concern. It seems you also recognized there were some good ideas included, based on your decision to show them to your readers under your banner.

Fortunately, other organizations agreed that these tips were valuable for
their readers. Today Reuters decided to share it at:
http://blogs.reuters.com/reuters-dealzone/2007/12/05/dont-be-that-person-at
-the-holiday-bash/

I plan to continue offering insight and suggestions which could help individuals enjoy a little more success in their daily lives. Hopefully you'll choose to allow your readers to decide what is stupid and what is helpful each time.

Looking forward,

John M McKee

Posted by Jay Hancock at 1:16 PM | | Comments (0)
Categories: Stupid PR pitches
        

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About Jay Hancock
Jay Hancock has been a financial columnist for The Baltimore Sun since 2001. He has also been The Baltimore Sun's diplomatic correspondent in Washington and its chief economics writer. Before moving to Baltimore in 1994 he worked for The Virginian-Pilot of Norfolk and The Daily Press of Newport News.

His columns appear Wednesdays and Fridays.
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