Is it a real public-relations pitch for a news story? Or an idea for a Saturday Night Live skit? If it's hard to tell, it's the stupid PR pitch of the day. From my inbox:  

"RENEE RYAN, BEAUTY EXECUTIVE, CREATES GROUND-BREAKING “PET BEAUTY” CATEGORY "NEW YORK, NY – Renée Ryan, beauty brand creator and entrepreneur, has launched a unique cross-over category and created a brand-new niche in the marketplace called “pet beauty”. Launched in November 2006 at the iconic Studio at Fred Segal, Sexy Beast™ (www.sexybeaststyle.com) is a design-driven, luxury grooming and lifestyle brand that is pioneering new ground and single-handedly uniting the pet and beauty industries.

"With more than ten years experience in the luxury beauty industry working with companies like Estée Lauder, Avon and Unilever Cosmetics, Renée Ryan founded Ryan Basics in 2003, a full-service cosmetics and fragrance development firm who has created products for John Varvatos, The Cornelia Day Resort, Zirh International and LXR Luxury Resorts.

 "In 2006, Ms. Ryan set out to create a brand of her own. Wanting to apply her expertise to something “new and different”, her entrepreneurial spirit led her to the pet industry. A devoted dog owner and lover, Ms. Ryan researched the market in-depth and learned that it was undergoing a radical growth spurt and although there were many luxury offerings for pets in terms of clothing and accessories, there was nothing comparable in grooming.

"With a concept to create a line of pet products that were made with the same standards as the products luxury consumers use themselves, Renée pitched her project to several well-known beauty industry all-stars... Swiss fragrance house Givaudan, creator of some of the world’s most well-known fragrances, signed on to create the signature fragrance. She also worked with the former chemist from Kiehl’s to insure the products were made of only the finest plant and mineral-based ingredients. A year later, Sexy Beast™ was born."

The only thing left for Renee to do now is single-handedly unite the pet and lingerie industries.