Stupid PR pitch of the day
The Worst of Jay's Inbox (a continuing series):
New Study Proves Whiter Teeth Helps Land Job and Higher SalaryWhat if the color of your teeth affected whether or not you were hired? What if it influenced your salary? What if your white smile made people trust you more?
Well, it does. A new study conducted by Kelton Research and overseen by Smile Psychologist Dr. Dacher Keltner was recently released, proving that people are more likely to get the job offer and even earn more money just because their teeth are whiter. The study found that 58% of participants were more likely to be hired and 53% of participants were given higher starting salary offers after whitening their teeth.
Please see the full release below for more information. We’ll be happy to coordinate an interview with Dr. Dacher Keltner to discuss these compelling findings and their implications on your readers’ ability to get ahead in their jobs. With almost seven million Americans out of a job and graduation right around the corner, it’s a great time to share this latest research that could help your viewers succeed in their careers.
I mean, really. Is there no shame? Guess who paid for the "study," which the email pitch forgets to mention? Procter & Gamble, maker of Crest Whitestrips.

