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October 27, 2009

Fao Schwartz coming to a Toys R Us near you

fao schwartz boutiques coming to disney storesIt used to be that to get one of the over-the-top toys from the famed FAO Schwartz you had to order from their catalog or visit one of two stores at Fifth Avenue in New York or Caesars' Palace in Las Vegas.

But beginning Nov. 1, Toys R Us will open FAO Schwartz boutiques in 585 of its stores, the toy company said Tuesday. It has also relaunched the website, FAO.com, and will publish its Holiday Catalog.

Toys R Us brought the financially troubled FAO Schwartz in May.

The boutiques will be placed prominently at the front of Toys R Us stores and have life-sized displays of the FAO Schwartz soldier. The boutiques will be a little more affordable than the typical FAO Schwartz merchandise, ranging from $2.99 to $64.99.

Among the toys to be sold at the boutiques will be replicas of the iconic piano that Tom Hanks played with his feet in the movie Big.

(photo courtesy of AP)

Posted by Andrea Walker at 12:53 PM | | Comments (0)
Categories: Holiday shopping, Shopping
        

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