Holy Frijoles, shrinking Doritos.
We've told you about shrinking ice cream cartons, less paper towels and toilet paper in packages, and reduced beer glass sizes, now your chips are getting nipped.
In case you missed it in the comments, Reader Anon pointed out:
"The conspiracy grows, and it's just not with beer."
Anon, of course, is referring to the smaller packaging for those tasty, orange-finger-staining Doritos.
Michael Brush, from msn's Money Central writes:
Does it seem you run out of Doritos, orange juice or mayonnaise faster than you used to?
Your mind is not playing tricks on you.
Slammed by the skyrocketing costs of agricultural goods and energy, many companies are quietly shortchanging their customers by putting a little less into bags, jars and boxes.
I totally agree with Edgar Dworsky, editor of MousePrint, who calls it a sneaky practice.
Instead of raising prices, companies just give you less. They're not breaking any laws as long as they clearly tell you on the packaging how much is in there. The problem is, how many consumers actually notice that the size of the package has gotten smaller?
Categories: Complaints, Economy, Food, Marketing/Advertising, Naughty businesses/NBotW
Comments
I'm kind of OK with this. Portions are out of control in the U.S. so maybe this will lead us in a direction of appreciating smaller doses of junk. Bring on the smaller restaurant portions next!
Posted by: Kate | August 8, 2008 9:08 AM
I think it's actually for the best. Price per pound is usually clearlly posted on the shelves for all concerned. Otherwise bring a calculator and read the label (as you should anyway).
DD: I'm not opposed to getting less. Less junk is always better, I say. But I am opposed to paying the same price for less.
Posted by: Jelena | August 8, 2008 1:50 PM