While I thank Beverly for being such a loyal reader, I do want to caution her and everyone else who reads to know that I'm not telling you to shop or not to shop at these businesses that happen to pop up in a complaint.

I am, however, warning you about the pitfalls you might encounter should you decide to do business with the company. Most importantly, in each of the complaints I write about, I want you to keep an eye on how the company handles complaints that are brought to its attention. The mark of a good company isn't how they treat you when you buy something from them, but how they handle you when things go wrong.

And finally, coming to Beverly's second point, there are most definitely good companies out there. The recent column I wrote about Target is a good example of a company that listens to its customers. I'd love to write a column just about good customer experiences. The problem is, few people ever share good stories with me since I'm all about consumer complaints. Aye, that's the rub.

So if you've got one, an honest-to-goodness-above-and-beyond-the-call-of-duty-customer-service-experience-with-a-business, please write in and share it here or directly to my e-mail address. I'll use the best ones in a future column. Why? Because we could all use a dose of good news.