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Steve Jobs admits Apple botched MobileMe launch, promises to fix it

In a rare admission of culpability, Apple CEO Steve Jobs sent out a memo to employees last night admitting that launching MobileMe at the same time as the iPhone 3G was a bad idea.

The memo, obtained by Web site Ars Technica, was sent to Apple employees Monday evening.

“It was a mistake to launch MobileMe at the same time as iPhone 3G, iPhone 2.0 software and the App Store. We all had more than enough to do, and MobileMe could have been delayed without consequence," Jobs wrote.

Since I came down pretty hard on Apple and Mr. Jobs in the aftermath of the chaotic MobileMe launch, during which customers had trouble accessing the service (particularly their e-mail) and activating their new 3G iPhones, I’d like to be among the first to applaud this admission Apple could have executed better.

Jobs goes on: “The MobileMe launch clearly demonstrates that we have more to learn about Internet services. And learn we will. The vision of MobileMe is both exciting and ambitious, and we will press on to make it a service we are all proud of by the end of this year."

Good for you, Steve. In the past Apple has struggled to admit mistakes, which inevitably has delayed correcting them. Perhaps Jobs has had an epiphany. (We can hope.)

I suspect the unusually negative publicity that accompanied the iPhone 3G/MobileMe launch and the ensuing MobileMe service glitches caught Jobs’ attention.

And not just Apple bloggers like yours truly, but major tech journalists such as David Pogue of The New York Times and Walt Mossberg of the Wall Street Journal. Those two nearly always swoon over everything Apple does, but both had harsh words for MobileMe. That must have bruised Jobs’ ego.

But hey, whatever works, right? Apple is committed to making MobileMe work as intended, and that’s all that matters now.

Comments

Eh...I suppose that's okay. Too bad it's an internal memo and not a memo to ALL existing .me and prior .mac users, admitting the mistake, setting some timelines, and showing its customers it values they being customers.

I felt the same way as the previous commenter, that they should have sent the memo out to all users, but I guess he knew that the email would get leaked anyway...which surprise it did.

I wonder what he means by "...we will press on to make it a service we are all proud of by the end of this year." Does that mean it will take till December to work all the bugs out, or will they be tweaking the service before the end of the year?? Hmmm

I think Jobs knew full well the memo would be leaked almost immediately. It's like his mysterious phone call to the New York Times reporter about his health. Jobs seems to be allergic to official announcements.

I just want my email to work and MobileMe is showing me error message after error message and blank screens.
Grrr ...

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About David Zeiler
David ZeilerDavid Zeiler follows all developments related to Apple, Inc. Having spent his early computing years on the Apple II platform, he moved to the Mac in 1993.

At The Baltimore Sun he designs pages, compelled against his will to work on a Windows-based PC.
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