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Mac’s Web footprint growing at Windows' expense

The number of Windows users on the Internet continues to erode as the number of Mac users keeps creeping upward, according to data pulled from Net Applications.

When Net Applications released its monthly traffic report earlier this week, many Web sites dutifully reported that Mac OS X’s share of Web traffic had hit a high of 7.83 percent, with Windows slumping to a new low of 91.13 percent. Data for Apple’s Safari Web browser showed that it, too, hit a high of 6.25 percent in May.

Before continuing I must point out that although Net Applications describes its data as “market share,” a more accurate description would be “user share,” as in the percentage of people on the Web using a particular operating system or Web browser. Market share more accurately describes the percentage of people purchasing a product.

The free monthly statistics Aliso Viejo, Calif.-based Net Applications publishes derive from data the company gathers in the course of its business -- measuring Web traffic for its clients. So while not a scientific sample, it’s broad enough to indicate general trends accurately.

In particular this data excels at revealing long-term trends (Net Applications’ Web site conveniently provides data going back two years), and there we find a good bit of positive news for Apple.

The month-to-month data often obscures these trends. For instance, Mac OS X share hit 7.57 percent in January but dropped to 7.46 percent in February and to 7.38 percent in March.

But look at the two-year operating system charts. Since June of 2006, Mac OS X users on the Web have nearly doubled from 4.29 percent to 7.83 percent while Windows users have declined from 95.25 percent to 91.13 percent. (Toss in the iPhone’s 0.16 percent – the device does run OS X, after all – and Mac OS X’s share climbs to 7.99 percent.)

MacNetShare.png
WinNetShare.png

The lines are crooked but the trend is unmistakable – the Mac is relentlessly taking share from Windows.

Most of Windows’ loss of 4.12 percent went to Mac OS X – 3.54 percent – with Linux (0.30 percent), the iPhone and “Other” accounting for the rest.

Yes, the process is very slow and Windows still holds over a 90 percent share, but the numbers tell us Apple’s strategy is working. The Mac is steadily winning converts.

As for the iPhone, its share grew quickly after last year’s introduction, but has slowed in recent months (it was 0.13 percent in January). Net Applications offers no stats on the iPod Touch (probably too infinitesimal to register).

Should Apple succeed in its stated strategy to evolve those products into a new mobile platform, expect to see that success reflected in Net Applications’ monthly reports.

Apple has also made long-term progress on the browser front. Safari’s share of users has nearly doubled from 3.19 percent two years ago to 6.25 percent. The Mac version of Safari has gotten a little boost in recent months from the Windows version (0.28 percent), but most of the increase has come from the growing Mac user base.

If Safari’s rising share does not yet concern Microsoft, Firefox’s should. In two years Firefox has picked up 7.64 percent, rising from 10.77 percent in June 2006 to a very respectable 18.41 percent in Net Applications’ May report.

FFoxSafariNetShare.png
IENetShare.png

Internet Explorer, which had a share of about 95 percent as recently as 2003, saw that dominance fall to 84.11 percent two years ago and another 10.36 percent since, to 73.75 percent.

This tells me we could be on the verge of Browser Wars 2.0, this time with Apple’s Safari participating as a significant combatant.

Comments

Great analysis. We can talk about semantics all day, and I am sure some who are the Windows' pundits would. But the trend is significant and it is reality.

I wonder how long, if you are to extrapolate the curve out, would it take for Mac OS X to reach 10%?

Thanks, David.

If present trends continue (do they ever?), we should see Mac user share crossing the 10 percent mark within the next 18 months.

Much depends too, on where these metrics are being taken. I understand NetApplications bases its figures on user data collected from some 40,000 business and e-commerce web sites as that is their client base. Anyone care to try and factor in the effect of some proportion of these sites being exclusive to MSWindows and/or MSIE? I can't believe it's a minor factor. If so it makes Apple's achievements all the more amazing.

As a Mac enthusiast, I am gratified by this news, but to be scrupulously fair, you need to zero-origin the graphs for IE share. Your current presentation implies the loss of share to be far more severe than it actually is.


P.S.: The captcha on this site will not win any human-engineering prizes:

Please enter the letter "l" in the field below:

Now, is that an EYE or an ELL? :-( Yet, it is 100% defeatable through cut and paste, making it useless against the very scripts it is presumably there to defend against. Send whoever designed this "feature" back to school.

First of all I want to congratulate that person who researched and got these stats.and secondly Apple for this achievement. Keep it up,,.....

http://www.safaribrowserwindows.com

If you count iPhones as OS X users, what happens when Apple sells 28 million in the next 12/24 months?

This data confirms the impressions I get from talking to people about what platform they're using. Huge migration from Windows to Mac. Some migration from Windows to Linux, but not nearly as significant. Also there is a very small percentage of folks running Windows on Mac hardware.

It is the result of Vista driving users away while OS X continues a steady increase in popularity. And now with the new iPhones flying off shelves (1 million 3Gs sold in the first weekend released!) it should get even more interesting.

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About David Zeiler
David ZeilerDavid Zeiler follows all developments related to Apple, Inc. Having spent his early computing years on the Apple II platform, he moved to the Mac in 1993.

At The Baltimore Sun he designs pages, compelled against his will to work on a Windows-based PC.
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