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Much ado about Mac snobbery

Oh, we Mac users are a sensitive lot.

Last week numerous Mac-oriented Web sites made note of a video report by Brittany Umar of TheStreet.com that had a little fun with some statistics on what sort of people use Macs. (The research by Mindset Media was published originally in AdAge Jan. 28.)

Most of those sites had several pages of comments from less-than-amused Mac users pointing out how few, if any, of the characteristics described in the video – provocatively titled “Mac Users Are Snobs” -- applied to them.

Citing the Mindset Media report, Umar says Mac users are apt be “self-centered,” “arrogant,” “conceited” and “self-important.”

Then Umar describes the lifestyle habits of the typical Mac user: more likely to eat organic food, drive a hybrid car, patronize Starbucks Coffee, care about the environment and be a social and political liberal.

A few of the characteristics ascribed to Mac users were downright odd: we supposedly buy five pairs of sneakers each year and favor teeth whitening products.

The extent of the reaction from the Mac community since she posted the video last weekend inspired Umar to post a commentary on the whole affair on TheStreet.com’s site on Friday cheerfully urging Mac users to see the positive side of the report.

Writes Umar: “Be proud, o Mac user! Do you not see the positives in some of these characteristics? Being green is the new black, after all.”

Indeed, not all of the characteristics are bad, such as being “more intellectually curious,” being a perfectionist and as Umar points out, being green. Mac users are also much more likely to purchase music online than PC users (50 percent vs. 16 percent).

And while no one likes to be pigeonholed, there’s no need for any Mac user to consider the report an affront. Such research data merely reports generalities and tendencies; it doesn’t mean every characteristic necessarily applies to every Mac user.

I would not have thought this needs to be said, but I read a lot of comments by clearly annoyed Mac users (although a fair number also took the opportunity to poke fun at themselves.)

How do I stack up against the criteria? My ex-wife can tell you I’m self-centered, arrogant and conceited. I drive a Toyota Prius. “A strong need for recognition?” Well, I’m writing this blog, aren’t I?

On the other hand, I never go to Starbucks, I buy one pair of sneakers every five years, I don’t care about organic food and I hardly fit the description of a “liberal.”

Anyway, what do we Mac users care what a reporter for TheStreet.com says about us? Obviously we’re all way smarter than she is.

Comments

Mac users are snobs? A 5 year old kid can't be called a snob, a college student is a snob, hardly!
The entire premise for the fact that Mac users are snobs is that both our expectations and our computers are held to a higher standard.
There is nothing snobby about that at all and since Mac hardware is so terrific and the Mac operating system is so wonderful we are deemed snobs. Yup using the best may be considred snobby if you are using the lesser best?
It's all really stupid but it is 100% true that the Mac is the best so if that qualifies me as a snob-please stop leaning on my Rolls sir!

I hadn't seen this report, but I have to admit I find it objectionable as well. It's bad enough to be mis-characterized, but then to get patronized with a pat on the head and a "Cheer up, o Mac user" and told I should like being called arrogant, because some of the other things were compliments.... Nope, doesn't go down well.

No one is going to remember anything but the "arrogant snobs" bit. It's the PT Barnum effect: you make a lot of predictions, and people will forget all your misses, and they'll just remember the hits. In this case, a "hit" is anything that supports the Mac stereotype.

So petty articles like hers will just be a confirmation in a lot of people's minds that Mac users are jerks, and help deepen the prejudice. It's hard to see how that's a good thing. Where was the research for this. What's the test that was used to objectify someone's "snob" index? Or it just some guy's arbitrary opinion (in which case, a high concordance might just mean he's consistently put off by Mac users, without anything to do about their own actual behavior).

I admit I am arrogant, and sometimes self absorbed. Having said that; I am a political conservative redneck. A spray pilot "Cropduster" by profession and a self professed Mac fanboy.
BTW, I hate Starbucks. Their coffee sucks and is overpriced. :)
Thatisall

"Anyway, what do we Mac users care what a reporter for TheStreet.com says about us..."

We care because we know this is intentional, professional black propaganda created to stop/slow down the "switching". The original AdAge "research", the "report" by Brittany Umar for one of Wall Street's most bought-and-paid-for Microsoft sock-puppets, and your re-hash to repeat the uglyness. Black PR. All of it.
Drive home that message, Zeiler. That's what ZDNet/Microsoft pays you to do. Mac Users Are Snobs! The're SMUG! So don't buy Macs, people - you won't be accepted into the Mac Elite. All Lies written to save Microsoft, a desperate and evil monopoly.

I'm 67 years old, I hate all politicians, I've never been in a Starbucks (only a dumb ass would pay 5 bucks for a cup of coffee), I drive a 2001 Subaru Outback Sport, and when is being concerned about the environment being a snob? Anyone who isn't is an idiot better care about the environment. I found the best computer and operating system years ago (1988), while people who use Microsoft are still looking for it. I could care less about what losers like Umar (is that a name of a religion) think.

I am not a snob, but others may perceive me as such. I have used macs exclusively since 1987. For the last 21 years I have been derided, laughed at, and discriminated against from coworkers and employers. Yet through it all I have been the "go to guy" when a project needs done correctly. People have have often described me as being a computer wiz, but I am not. I always deflect such comments with affirmations of my platform preference rather than innate ability.
Such humble comments are rejected. People would rather believe I am genetically superior than admit they made poor choices and have bet on the wrong pony.
Mac users are not snobs. Everyone else has an inferiority complex and penis envy!

I think this whole debacle is absolutely hilarious. Your computer says nothing about what type of person you are. If that were the case, what about those that happen to own both platforms? Being one of those people I could never do without either one of my beautiful systems. Has anybody tried to play games on a Mac? It's ludicrous unless all you want to play is Bejeweled and The Sims 2. How about trying to video edit on a stock Windows application? Movie Maker is the most jumbled editing piece of crap on planet Earth. Not one OS is better than the other in a general sense of the word, but both have obvious conveniences when it comes to performing certain tasks. So when all you "Mac users" and "PC users" are ready to jump off your high horses and towering pedestals, feel free to join me in the middle ground where I am free to enjoy the best of both worlds.

No doubt this 'research' is funded by Microsoft. :-)

If Mac users are self absorbed, then Windows users are simply self deluded.


Deluded windows users at least know some of their money will go to someone who is socially conscious and spends loads of his own personal finances on global health issues.

What has Jobs done lately to better the world in a way that is not aesthetics-oriented?

http://www.gatesfoundation.org/default.htm

and also, a piece i find humorous:
http://www.guardian.co.uk/commentisfree/2007/feb/05/comment.media

just my 2 cents.

Seems like typical Im a one on you BS
that sacrimonious PS Microsoft types
like all atamotons sheeplike followers of
the mindset of "conformity"
Now that Bill Gates has seen the light
and stepping out of the frey at leaast on the surface. Yeah our PC & Mac users
unite for a hybred that would do us all
well.
Any for uniting tell us the ways ?

MediaMonks

umm, was that English?

atamotons = automatons?

hybred = hybrid?

I don't even know about sacrimonious...pick either sanctimonious or acrimonious.

I know for a fact that spell-check is a cross-platform utility. Please don't be afraid to use it.

I like aspects of both companies, but like PCs more because I actually like to tinker and be able to change things myself instead paying a purported Mac "genius" to solve problems that my PhD-having a$$ can solve in half the time and for a quarter the money.

In defense of Mac, their design is impeccable. I have an Apple LCD cinema.

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