iPhone leads in customer satisfaction among business customers
Although Apple has declined to make an overt push into the corporate market, a few daring business customers bought iPhones anyway. And they like them.
Three out of five business customers (59 percent) who bought an iPhone said they were “very satisfied” with it, leading all other smart phones, according to a survey on corporate IT spending conducted by Rockville, Md.-based ChangeWave Research.
While Research in Motion ranked second on the customer satisfaction question with 47 percent saying they were “very satisfied” with their BlackBerries, ChangeWave notes this is an 8 percent decline from the previous survey.
The survey, composed of 2,013 business customers, was conducted Feb. 11-15 and released last week.
Of course, the iPhone still lags in market share -- ChangeWave’s data shows Apple (5 percent) trailing RIM (73 percent), Palm (18 percent), Motorola (9 percent) and Nokia (7 percent).
The picture is a bit brighter for the iPhone on the planned purchases front. Of the survey sample 11 percent said they would buy iPhones, second only to RIM’s 77 percent. However, that’s a 3 percent drop for Apple from the November survey, not the direction it wants to go.
At the same time, RIM picked up 3 percent, demonstrating the BlackBerry’s powerful grip on the corporate smart phone market.
Apple’s not-so-secret weapon is that customer satisfaction rating. It should gradually help win over more corporate customers, even without Apple marketing the iPhone as a business product.
And despite its dominance of the market, RIM’s service outage two weeks ago (as well as one last April), could inspire disgruntled business customers to take a look at the iPhone as an alternative.
It’s conceivable the iPhone could crack double-digit share in the corporate smart phone market at some point -- no trivial achievement for a product targeted primarily at consumers.
in iPhone
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Comments
I find this hard to believe.
I have a iPhone, but it is not of any value when doing business.
The vital need of a copy paste function in not there, and when doing business, I have to forward sections of mails.
But the American marked is easy to please, they have been happy with Motorola for years. So no wonder some people are amazed.
But ask the European marked, and you will for sure hear something totally different.
Posted by: Jesper | February 25, 2008 12:42 PM
"I have a iphone, but it is not any value when doing business"
Are you crazy? I find it invaluable. Having a full blown browser that I can see the real internet and all the resources available there is terrific and very useful. Also, email is really nice on the iphone...is your email service not compatible with the iphone? Is that the problem? I find texting the easiest on this phone the easiest I've ever experienced..love it.
I also love being able to show big bright images of our products and other demonstration purposes on the iphone. The blackberry seems more like a more utilitarian device comparatively.
Posted by: MIke | February 25, 2008 2:21 PM
"Are you crazy? I find it invaluable. Having a full blown browser that I can see the real internet" you obviously haven't heard of opera mobile thats for blackberry and all other mobile os. its a full blown browser that over shadows apple iphone safari. i had a chance to unlock and play with apple i phones its over rated its just a big touch screen. has no full keyboard aside from other features it lacks like 3g camera option etc.. people that buy these phones rather have form over function. the majority of them are show offs who want to sit in star bucks and show off the phone so people aw them. these are usually the same people that own macbooks and say its gods gift to earth (and by god they mean steve jobs)and that the mac is better than any other piece of computing hardware/software.. you would have a better debate if you said you wanted to have a main stream mp3 player thats a phone then i wouldn't argue other wise your point is stupid mike.
Posted by: tom | February 25, 2008 4:33 PM
I can understand both ends of your posts. But, everyone has to understand that this is Apples first smart phone and they are still working on improving the software and the capabilities. It is far easier to upgrade the software and capabilities with the iPhone that it is with a blackberry or any other smart phone. In fact you need to buy a whole new phone with any other smart phone. So I think that everyone needs to give Apple a chance and some time before it will be up to par.
Posted by: Brad | February 25, 2008 10:24 PM