« More Mac users on the Web, survey says | Main | Thoughts on the latest iTunes-iPod lawsuit »

Ouch!

Apple stock got hammered Friday losing $14.88, or 7.6 percent in a session that saw the Dow lose 256 points and the Nasdaq 98.

While the bad day on Wall Street didn’t help matters, apparently the AAPL sell off was precipitated when J.P. Morgan analyst Christopher Danely lowered his rating on Intel from overweight to neutral. Danely said channel checks indicated Intel had a slowdown in orders in the fourth quarter of 2007.

Two days earlier Bank of America Securities also downgraded Intel for similar reasons. Intel’s stock lost $2, or 8.1 percent Friday after the one-two punch.

Wall Street interpreted Intel’s possible problems as a harbinger of trouble for the PC industry and punished PC makers accordingly. In addition to AAPL’s losses, Dell shares shed 6.8 percent and Hewlett Packard dropped 5.6 percent.

While I won’t dispute the analysts’ contention that Intel’s business could be slowing heading into 2008, I’m not so sure sales of Macs will suffer. Mac sales have been rising steadily for two years, and with fresh product announcements less than two weeks away at the Macworld show, I’d be surprised to see that trend change.

And it should be noted that even if Mac sales do turn out to be weaker in the first quarter of 2008, Apple has two other strong core businesses in the iPod and iPhone. Just a few weeks ago UBS analyst Ben Reitzes raised his price target on AAPL from $220 to $235.

Wall Street should know better by now than to lump Apple in with the other PC makers. When less reactionary investors see AAPL trading at $180.05, two words will come to mind: buying opportunity.

Comments

I agree with you. I expect Windows PC sales will be more sensitive to recessionary pressures, because most PC's go to businesses and you don't REALLY need a new PC to type Word documents and E-mail office memos. A large fraction of Mac sales go to consumers who need new computers when they need them, or to people who need performance (artists; scientists); thus, sales SHOULD be less affected by the broader economy. The numbers will tell the story.

Stocks climb a wall of worry. People often pull the trigger quickly when they hear bad news and come back in when their anxiety subsides.

I wouldn't worry about singlular events or announcements so much as the overall state of the economy- which lets face it isn't measuring up to greed that drives it.

Post a comment

(If you haven't left a comment here before, you may need to be approved by the site owner before your comment will appear. Until then, it won't appear on the entry. Thanks for waiting.)

Please enter the letter "l" in the field below:
About David Zeiler
David ZeilerDavid Zeiler follows all developments related to Apple, Inc. Having spent his early computing years on the Apple II platform, he moved to the Mac in 1993.

At The Baltimore Sun he designs pages, compelled against his will to work on a Windows-based PC.
Most Recent Comments
-- ADVERTISEMENT --

Baltimore Sun coverage
Technology news
Photo galleries
 
Classified | News | Maryland | Sports | Business | Entertainment | Life | Opinion | Blogs | Twitter feeds | RSS feeds
About baltimoresun.com | About The Baltimore Sun | Tribune | Get home delivery | Advertise | Privacy Policy | Terms of Service | Feedback