Music is my girlfriend
You never can tell where an obsession with Apple will lead.
Last week I saw the new iPod Touch ad on television numerous times. It’s clever ad that shows off the multi-touch technology while a very catchy song plays in the background. A very catchy song.
In fact, I couldn’t get the song out of my head. I went to Apple’s Web site to watch the ad. At the bottom of the Web page I noticed Apple had thoughtfully noted the song’s name, “Music is My Hot, Hot Sex;” the band that made it, CSS; and that it was available on iTunes.
So off to the iTunes Store I went, where I found CSS’s Cansei De Ser Sexy album in its entirety. Reading the bio blurb I learned the band hails from Sao Paolo, Brazil, where it began to craft its quirky sound in dance clubs. Intrigued by the album’s song samples, I downloaded it.
As an aging rock aficionado who spent most of the 1980s listening to endless oddball alternative acts, I can say CSS is the best new group I’ve heard in years. I can hear the club music influences along with a lot of echoes from such eclectic bands as Sonic Youth, Duran Duran, B-52s, and Orchestral Manoeuvres in the Dark. Most notably, however, CSS is a band having fun, something all too rare in alt/rock today.
Anyway, hats off to Nick Haley, the 18-year-old U.K. student who created the original iPod Touch ad, as well as Apple for noticing it on YouTube and enlisting TBWA/Chiat/Day to polish it into a professional commercial.
I thank you, and my iPod thanks you.
Comments
I Googled the lyrics and came up with the song and band name. I bought the song pronto. I love it! Glad to hear the album is great too. Thanks for the info.
Posted by: Cristin | November 28, 2007 10:20 AM
It just goes to show that there IS good music still being recorded and performed, even if the radio, television, and magazines makes it seem otherwise.
Posted by: Tedious | November 28, 2007 4:13 PM
Love the title of your blog entry today! I really agree because music is soothing, doesn't nag, or play games with you, right? Ha ha! CSS is a great band. There are some really good bands out there right now. It's been a good time for music.
Posted by: Ellen | November 28, 2007 5:27 PM
I shouldn't agree more. I first heard CSS in April this year and went immediately to Exit festival 007 just because of them. Every song is great and for me another epoch in music begins with CSS.
Posted by: Slobodan | November 30, 2007 1:47 PM
Very cool band. And what an awesome pick for the iPod Touch ad. :)
Posted by: Partners in Grime | December 1, 2007 12:39 PM
I'm so happy this band is getting what it deserves CSS is AWESOME i've been dancing to their music for a year now glad to see apple can see how awesome they are, too.
Posted by: Krishne Chelliah | December 13, 2007 2:57 AM