SpiralFrog can go jump in a lake
SpiralFrog.com, an ad-supported Web site that allows registered users to download music and videos for free, officially opened for business this morning. The ads pay for the music; SpiralFrog cuts the record companies in for a piece of the action. “We believe it will be a very powerful alternative to the pirate sites,” SpiralFrog chairman and co-founder Joe Mohen told the Associated Press.
Sorry Joe, but I disagree. This would-be iTunes Store killer will die a slow and lonely death. It’s bound and gagged by so many restrictions -- no doubt added at the request of paranoid music company executives – that no one will want to use it, free or not. (Side note: most of SpiralFrog’s content at launch is from Vivendi’s Universal Music Group, which recently tussled with Apple over pricing at the iTunes Store. Hmmm.)
In order to get permission from the record companies to offer free downloads, SpiralFrog had to agree to use Digital Rights Management, and they chose Microsoft’s Windows Media format (WMA). As Apple loyalists well know, WMA files with DRM can’t be played on Macs – or on iPods. They could afford to ignore Mac users, but iPod users comprise over 70 percent of the portable music player market. Geez, SpiralFrog’s songs won't even play on Microsoft’s pathetic Zune.
Beyond the DRM issues, SpiralFrog has chained up its content in other ways. Users not only must register to download any digital content, but also need to re-register every month or the files lock up and won’t play.
Think you can work around these problems by burning the songs to a CD? Think again. CD burning of SpiralFrog content is not allowed, either.
Very few music consumers are likely to kiss this frog. Odds are SpiralFrog will be tucked away in a jar of formaldehyde by this time next year.

Comments
Wow, an interesting, tech-literate blog from a newspaper website? Another reason to love the Sun!
Posted by: Rick R. | September 17, 2007 3:07 PM
This model was tested in the college market in 2004-2006. It didn't work. The majority of it is blamed on DRM and iPod infiltration. I did the licensing and product management for it...although there is another service out there that is exactly the same. I'll decline to mention it.
Posted by: Nick | September 17, 2007 3:21 PM
I agree Spiralfrog will probably not make it but advertising supported downloaded music will succeed. People won't pay for music anymore and ad-support is the only way to give consumers what they want and artists what they need.
For full coverage of this emerging field, read the Ad-Supported Music Central Blog at: http://ad-supported-music.blogspot.com/
Posted by: Marc Cohen | September 17, 2007 4:18 PM
There are a lot of people who use MP3 players that aren't as overpriced and flawed as i-pods and zunes, and for all of us- spiral-frog is great. It's hard to complain about something that's free, especially when others pay 88 to 99 cents a piece for the same thing.
Posted by: JK | September 17, 2007 4:39 PM
HA HA This is great i can download the songs for free and just rip the drm protection right off, I Mean it takes what all of two secs to do
Posted by: BOB OLD GEE | September 17, 2007 4:46 PM
Clearly ignoring 80% (70% iPod+10% Zune) of the market is a recipe for success. Oh, what, you didn't know that SpiralFrog won't work on either of those?
Posted by: Skyhawk | September 17, 2007 5:59 PM
Wow.
Well, all I have to say is that the serverload right now is so busy from all the people checking it out, that it won't even connect within five minutes.
I just think you might be wrong.
FlyingIsFun1217
Posted by: FlyingIsFun1217 | September 17, 2007 7:07 PM
Article written like a true iPod wearing vegetarian PETA baby seal hugger.
Posted by: archer | September 17, 2007 7:16 PM
Archer:
You've never tasted my grilled-to-perfection filet mignon.
Posted by: Dave Zeiler | September 17, 2007 8:07 PM
Wouldn't the lack of iPod support be because of Apple's unwillingness to either license their FairPlay DRM or support WMA DRM? The same as it's Microsoft's fault that they chose DRM other than WMA DRM for the Zune. It's unfair to blame this on SpiralFrog.
Posted by: Michael James | September 17, 2007 11:08 PM
These Corporate people will not learn and are doomed to fail...
Give the people what they want..
DRM Free files at a fair price that
can be used by all ..
The Corps. are blinded by their own
greed, and even for free this is not a viable consumer based option or a good working business model..I will not use such a service..I want music on my terms not theRIAA's...Listening
to music should be a joy and accessible to all,no matter if you
are rich or not.Apple thinks in its
elitist shell, that music should only be
for those with money.With this poor
attitude they are inviting resistance
from the people they try to alienate.
Music belongs to the people...
Posted by: Nightfly | September 17, 2007 11:58 PM
Why waste your time even talking about SpiralFrog? I'd guess that by November they will be another forgotten failure in the online music business.
Posted by: Bill | September 18, 2007 2:08 AM
Let's see: It's "free" if I keep my subscription up, or I CAN'T use the stuff I already got, It won't work on the player with the biggest base (Sorry, JK, there aren't enough of you to count!) and I CAN'T burn to CD? I CAN'T WAIT TO SIGN UP! THEN I'M GONNA JUMP IN FRONT OF A BUS!
Oh, Mr. James, the iPod plays regular mp3's just fine: you don't NEED support from Apple, who're trying to STOP DRM. Just sell your stuff as high-bitrate mp3's, which are harder to get for free, just like EMI is doing through iTMS, Amazon, etc.
Mr. Cohen's point, while tangential to the point of the article, is probably the way things will work out. No problems here.
Posted by: Robert Brearey | September 18, 2007 7:10 AM
I'm all for DRM-free songs. The first thing I've done to the handful of songs I've purchased online is remove the DRM. That's something I shouldn't have to do. If I purchase a song I should be free to listen to it on whatever device I have available to me. DRM prevents me from doing that.
However, I don't think the subscription model works without DRM. SpiralFrog needs to force users back to their site and are using subscription/DRM to do it. Without DRM they'd be giving away songs for the price of an ad view. I don't think the record companies would go for that.
Posted by: Michael James | September 18, 2007 6:15 PM
I was a non-Apple product user. Tried every portable music player. In the end I ended up with a 60GB iPod Video, and a 6GB Nanao.
My Mac (yes I got one of those after the first iPod - PRIOR to that I was a Windows only user) is sooo much better at dealing with multimedia and especially content to fill my iPod. I have Elgato EyeTV (think DVR/Tuner on a Mac) which records ANY shows I want (including on Sat/Digital Cable boxes now with IRBlast support) for free. I'm not tied down to iTunes (other than to sync my free recorded content) and I get shows right when they come out.
So tell me how this is corporate greed? If you look at Spiral Frog clearly the media industry (think Universal and NBC) are on their own planet. Isn't Windows Media DRM a CLOSED DRM system? I have no ability to move songs to anything but a Plays for Sure device - which is a dead platform when even Zune, a Microsoft product doesn't support it.
I wish Spiral frog good luck, but I don't see how they will keep user ad revenue enough to justify running the service. They will die a slow death or have their user base acquired by someone like Rhapsody. Come on who listens to music ONLY at their PC these days.... Support for a portlable music player platform that has less than 5% of the market. SpiralFrog is a dud - free music or nut. Stop drinking the Kool-Aid and do the math - they will not be profitable unless Universal just gives away the tracks....
Posted by: NPS | September 20, 2007 10:44 PM
Prediction: SpiralFrog will go down in flames. Wonder how the legs will taste?
Posted by: Neil Anderson | September 22, 2007 6:15 PM
www.we7.com
an apple friendly, new artist friendly, frog muncher of a website. OK perhaps its too early to state that, however I am very impressed with Peter Gabriel's we7.
All Tracks are DRM free, to keep and they work with all mediums - i.e.... MACS & Ipods! I think its such a bizarre idea to cut off such a massive potential user base by only allowing windows.
www.we7.com is still very very new but the content is growing and I particularly like the new artist discovery section (the tastemaker)
Posted by: Kurt | October 1, 2007 7:05 AM
For more information on spiralfrog, come and check out www.anything-music.blogspot.com/. Comprehensive reviews of the major music download services.
Posted by: Jacob | October 18, 2007 6:00 PM